Garrison Brothers Bourbon Bar Located in the Frost Club
Hye, TX (October 18, 2023) – Garrison Brothers, Texas’ first legal bourbon distillery, is proud to announce a new partnership with the San Antonio Spurs and the Frost Bank Center. The multi-year deal, which includes Garrison Brothers named an Official Partner of the San Antonio Spurs began on October 1. The Frost Bank Center now features a new namesake bar, Garrison Brothers Bourbon Bar, in the north side of the Frost Club. The new bar is open to all Spurs fans and concert attendees of the legal drinking age and features three Garrison Brothers bourbon expressions and seasonal cocktails on tap. Garrison Brothers began service at the Frost Bank Center officially on October 16. The fully branded bar will be completed in late 2023.
“The legacy of the San Antonio Spurs is unparalleled, and to be a part of their journey at the Frost Bank Center is an honor for Garrison Brothers Distillery. Together, with our Garrison Brothers bourbon, we aim to elevate the fan experience, blending the best of Texas tradition and innovation,” states Rob Cordes, Chief Marketing Officer, Garrison Brothers Distillery.
This partnership was made possible through Garrison Brothers’ collaboration with Oak View Group (OVG), the global venue development, advisory, and investment company for the sports and live entertainment industries. OVG Global Partnerships initiated this deal on behalf of Frost Bank Center and the Spurs.
Recently named as 2023 Distillery of the Year by the American Distilling Institute, Garrison Brothers, founded in 2006, is located in Hye, Texas. The distillery, which is open for tours and special events, sits on a 100-acre working cattle ranch in the beautiful Hill Country. Garrison Brothers bourbon is currently served and sold in 48 states including in hotels, bars and restaurants throughout the San Antonio area.
“Both the Spurs and Garrison Brothers share a long history in Texas, providing unforgettable experiences to our customers and fans for decades,” said Katrina Palanca, Vice President of Global Partnerships at Spurs Sports & Entertainment. “As San Antonio’s premier entertainment destination, we’re proud to align with a partner like Garrison Brothers that provides an excellent product with a rich history. The Garrison Brothers Bourbon Bar will elevate the in-arena experience for Frost Bank Center attendees, and we can’t wait for them to enjoy these new offerings.”
The Frost Bank Center, originally opened in November 2002, is the premier entertainment venue in South Texas. It is operated by Spurs Sports & Entertainment and offers diverse events to the San Antonio community and all of South Texas thanks in part to its various seating capabilities, building configurations, curtaining system and technology upgrades. Configurations from an ice show, to basketball, to rodeo, to boxing, to theater can all be accomplished at the Frost Bank Center. The arena has attracted a multitude of concerts, family shows, special events and entertained in excess of 10 million guests through more than thousands of events. Aerosmith, Justin Bieber, Neil Diamond, Bon Jovi, Cirque du Soleil, The Eagles, Vicente Fernandez, Lady Gaga, Billy Joel & Elton John, Madonna, Metallica, Red Hot Chili Peppers, Rihanna, The Rolling Stones, Shakira, Taylor Swift, Trans-Siberian Orchestra and WWE are just a sampling of the acts that have performed at the Frost Bank Center.
For Garrison Brothers media inquiries, please contact Di Moda Public Relations, garrisonbros@dimodapr.com.
About Garrison Brothers Distillery
Garrison Brothers Distillery is a small farm and ranch located in the beautiful Texas Hill Country that authentically produces straight bourbon whiskey. Garrison Brothers introduced the first bourbon whiskey legally made in Texas in 2010 and has since developed a rabid fan base. They currently have a waitlist of more than 18,000 just to volunteer on bottling days, and their Cowboy Bourbon normally sells out within hours of its release. Garrison Brothers is the first legal bourbon distillery in Texas history and the first distillery outside of Kentucky to produce authentic, handmade bourbon whiskey—and only bourbon whiskey. Every expression of Garrison Brothers bourbon is made from a sweet mash bill and barrel-aged in the intense Texas climate. The extreme heat creates multiple aging seasons in a year, resulting in a darker, richer, and fuller bourbon, bolder than almost any other bourbon on the market.
In 2023, Garrison Brothers Distillery, was named Distillery of the Year and presented with the prestigious Bubble Cap award by the American Distilling Institute. Garrison Brothers’ Guadalupe was awarded Platinum at the 2022 ASCOT Awards as well as at the Monterey International Wine & Spirits Competition also taking home the 2022 Spirit of the Year. Guadalupe continued to take home Gold awards in 2022 including: San Francisco World Spirits Competition, San Diego International Wine & Spirits Challenge, Spirits International Prestige Awards (SIP), Denver International Spirits Competition and TAG Global Spirits Awards. At the San Francisco World Spirits Competition in 2021, Garrison Brothers’ Laguna Madre was awarded a Double Gold Medal along with one Silver Medal for Single Barrel and three Bronze Medals. At the Denver International Spirits Competition, Garrison Brothers won Best of Show in 2021, taking 1st place for their Cowboy Bourbon.
Garrison Brothers is a proud and active member of the communities of Blanco, Fredericksburg, Hye, Johnson City, and Stonewall. The distillery and its barrel barns are open to the public for tours in Hye, Texas. Anyone interested in learning more about Garrison Brothers Bourbon or in taking a tour of the distillery should visit garrisonbros.com or follow @garrisonbros on Facebook, Twitter, and Instagram.
About Spurs Sports & Entertainment
Spurs Sports & Entertainment (SS&E) is a value-based and community-centric sports and entertainment company that provides premier live and global digital experiences for fans across a portfolio of three teams and two venues – all supported by a passionate staff of more than 1,000 full and part-time employees. SS&E owns and operates the San Antonio Spurs (NBA), Austin Spurs (NBA G League), and San Antonio FC (USL), as well as manages the day-to-day operations of the Frost Bank Center, Toyota Field and STAR Complex. In November 2021, SS&E broke ground on The Rock at La Cantera, a multiphase $500 million legacy project that will extend across 45 acres and feature a human performance research center, 22-acre park, a community outdoor event plaza and space for medical, hospitality and office use. The campus is home to the new Victory Capital Performance Center, a state-of-the-art training facility for the San Antonio Spurs, which opened in October 2023. The SS&E investor group is led by Managing Partner Peter J. Holt.
