Just in time for fall, the 375 ml bottle is ergonomically designed to fit inside your favorite pair of boots
August 17, 2018 —
Garrison Brothers Distillery, the first legal bourbon distillery in Texas, announced today its “Bourbon and Boots”event series, beginning September 1 and ending November 10, in partnership with Lucchese Bootmaker and Pinto Ranch locations across Texas. The partnership was forged to celebrate the launch of Garrison Brothers’ new Boot Flask bourbon–their award-winning small batch bourbon now sold in a 375 ml bottle ergonomically designed to fit snugly around your calf in your most comfortable pair of boots. Because fine bourbon deserves to be paired with fine Western wear, proprietor Dan Garrison selected both Lucchese and Pinto Ranch as his preferred partners to showcase the new release.
“Call me a cowboy,” said Garrison. “I wear boots and I drink bourbon most days of the week, but a 750 ml bottle ain’t all that subtle. Now, you can slip a bottle of Boot Flask into a pair of cowboy boots and take it with you to the football games on Friday and Saturday, to the dance Saturday night, and to church on Sundays, with nobody knowing it’s there but your bourbon-loving friends.”
Most events in the series are scheduled to coincide with a major football game in its respective city and will feature live music from local musicians, guided bourbon tastings and complimentary passed appetizers to compliment the shopping experience. Local radio stations broadcasting the day’s football game will be on-site hosting live remotes and discussing the launch of Boot Flask.
The full schedule of “Bourbon and Boots” events is as follows:
September 1 -Lucchese Houston 4051 Westheimer Rd. Houston, TX 77027 | 3 -6 p.m.| University of Houston vs. Rice University
September 8 -Lucchese Austin1516 S Congress Ave, Austin, TX 78704 | 3 -6 p.m.| University of Texas at Austin vs. University of Tulsa
September 16 -Lucchese Frisco6635 Cowboys Way #125, Frisco, TX 75034 | 1 -4 p.m.| Dallas Cowboys vs. New York Giants
October 6 -Lucchese El Paso -Montana6601 Montana Ave, El Paso TX 79925 | 2 -5 p.m.| UTEP vs. UNT
October 13 -Pinto Ranch Dallas8687 North Central Expressway, Suite 2184, Northpark Center, Dallas, 75225
November 3 -Pinto Ranch Houston1717 Post Oak Blvd, Houston, TX 77056
November 10 -Lucchese El Paso -Gateway
11751 Gateway Blvd. W. El Paso, TX 79936 | 3 -6 p.m.| University of Texas El Paso vs. Middle Tennessee
An aptly named Garrison Brothers’ Bourbon Evangelist will be on hand at each event to guide patrons through the subtleties of tasting bourbon. These Bourbon Evangelists are passionate individuals, hand-selected by the distillery team to represent the Garrison Brothers brand because of their strong belief that good bourbon has the power to change the world.
Changing the world with good bourbon is something the Garrison Brothers team has naturally incorporated into its overarching company mission. From August 17 -November 1, Garrison Brothers will donate $1 from every bottle of Boot Flask sold to Team Rubicon, a veteran service organization that uses disaster response to help reintegrate veterans back into civilian life.
The Garrison Brothers team encourages bourbon lovers of all stripes to enjoy a bottle of Boot Flask at their favorite fall events, and to give back to service organizations near and dear to their hearts.
Boot Flask bottles are available for purchase at Twin Liquors, Total Wine & More, and Spec’s locations across Texas.
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ABOUT GARRISON BROTHERS DISTILLERY
Garrison Brothers Distillery™ is a small farm and ranch located in the beautiful Texas Hill Country that authentically produces straight bourbon whiskey. Garrison Brothers introduced the first bourbon whiskey legally made in Texas in 2010 and has since developed a rabid fan base. They currently have a waiting list of more than 10,000 people just to volunteer on bottling days, and their Cowboy Bourbon sells out within hours of its release. Garrison Brothers is the first legal whiskey distillery in Texas history and is one of the first distilleries in America outside of Kentucky to produce authentic, handmade bourbon whiskey and only bourbon whiskey. The business was founded in 2006.Every expression of Garrison Brothers bourbon is made from a sweet mash bill and barrel aged in the intense Texas climate. The extreme heat creates multiple aging seasons in a year, resulting in a darker, richer, and fuller bourbon; bolder than almost any other bourbon on the market.At the American Craft Spirit Awards in 2018, they were awarded a gold medal for their Single Barrel Bourbon, silver medal for their 2016 Vintage Small Batch Straight Bourbon Whiskey and another silver for their Balmorhea Double Barrel Bourbon Whiskey. Last year, the distillery was voted the Best Craft Whiskey Distillery in America by readers of USA Today.The business is a proud and active member of the communities of Blanco, Fredericksburg, Hye, Johnson City, and Stonewall. The distillery and its barrel barns are open to the public for tours in Hye, Texas. Anyone interested in learning more about Garrison Brothers bourbon or tours of the distillery should visit garrisonbros.com or follow @garrisonbros on Facebook,Twitter, and Instagram.
MEDIA CONTACT
Bryan Gonzales | 512-797-8579 | bryan@giantnoise.com
