Their Honey-Infused Award-Winning Bourbon is Available Nationwide August 1
AUSTIN, TEXAS – ( July 7, 2020) – Today, Garrison Brothers Distillery, the first legal whiskey distillery in Texas, announced its 2020 release of HoneyDew, the latest addition to the company’s portfolio of ultra-premium, Texas-born bourbon whiskies. The 80-proof bourbon, infused with 100% Texas-made Burleson’s wildflower honey, is a smooth, light bourbon with a subtle honey finish. It will be available year-round in select liquor stores, bars, and restaurants throughout Texas, California, Florida, New York, twenty one other states as well as on military bases where Garrison Brothers is sold.
This special release is 13 years in the making and represents a departure from previous expressions created by the brand. Nancy Garrison, business partner and wife of proprietor Dan Garrison, wanted the distillery to produce a honey-infused bourbon whiskey since they started the business together in 2006. Dan strongly objected due to his disdain for “flavored whiskies,” hence the name “HoneyDew”, as a play on “Honey Do” requests. Garrison’s objections to flavored whiskies come from the fact that so many are syrupy, chemical concoctions; several even made with propylene glycol.
Master distiller Donnis Todd emptied 176 four-year-old Garrison Brothers Small Batch Bourbon barrels, coopered by Black Swan Cooperage, into a stainless-steel tank, where the liquid mellowed for seven months. He then decimated all the empty bourbon barrels by sawing them into small wooden cubes. He immersed the cubes in Burleson’s Texas Wildflower Honey. The cubes were then infused with more Burleson’s Honey by Matt Albrecht of River Drive Cooperage using a patented technique called Fiber Infusion Technology. Once Todd was satisfied that the cubes had absorbed the honey, he used cheesecloth to contain the cubes and immersed them in the stainless-steel tank of bourbon every day for six months.
“It’s exciting to have two family-owned businesses collaborating in support of Texas agriculture and entrepreneurship,” said Tim Burleson, President of Burleson’s Honey. “It’s been a rewarding experience to work with Dan Garrison over the years and we’re excited to deepen Burleson’s relationship with him and his team. We want to continue bringing fine honey and fine bourbon together for everyone to enjoy.”
The new bourbon has tasting notes of sweet elderberry syrup, yellow-flesh peaches, apricots, white chocolate, and of course, delicious, golden Texas honey.
“I’ve been drinking bourbon since I was 13 years old. Our HoneyDew is the most magical nectar I have ever tasted,” said Garrison. “It is light, delicate, gentle, floral, and perfect for sipping on the porch in the summertime. Donnis knocked it out of the park. It deserves to be behind every sophisticated bar in America.”
Garrison Brothers will celebrate the release of HoneyDew with a drive-thru sealed bottle sales day at their distillery in Hye, Texas on Saturday, July 18. Per state law, the bottles are sold for off-premise consumption.
HoneyDew will be available at the distillery in Hye, Texas, for $89.99 beginning July 18. Bottles will then be distributed to select liquor stores, bars, and restaurants across the nation, available for purchase nationwide the week of August 1.
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ABOUT GARRISON BROTHERS DISTILLERY
Garrison Brothers Distillery is a small farm and ranch located in the beautiful Texas Hill Country that authentically produces straight bourbon whiskey. Garrison Brothers introduced the first bourbon whiskey legally made in Texas in 2010 and has since developed a rabid fan base. They currently have a waitlist of more than 15,000 just to volunteer on bottling days, and their Cowboy Bourbon™ normally sells out within hours of its release. Garrison Brothers is the first legal bourbon distillery in Texas history and is one of the first distilleries in America outside of Kentucky to produce authentic, handmade bourbon whiskey—and only bourbon whiskey. The business was founded in 2006.
Every expression of Garrison Brothers bourbon is made from a sweet mash bill and barrel-aged in the intense Texas climate. The extreme heat creates multiple aging seasons in a year, resulting in a darker, richer, and fuller bourbon; bolder than almost any other bourbon on the market.
At the San Francisco World Spirits Competition in 2020, the Garrison Brothers team was awarded a double gold medal for its Balmorhea Twice-Barreled Bourbon, a silver medal for its Single Barrel Bourbon, and a bronze for its Small Batch Bourbon. Garrison Brothers was voted Best Craft Whiskey Distillery in America by readers of USA Today in 2017.
Garrison Brothers is a proud and active member of the communities of Blanco, Fredericksburg, Hye, Johnson City, and Stonewall. The distillery and its barrel barns are open to the public for tours in Hye, Texas. Anyone interested in learning more about Garrison Brothers Bourbon or in taking a tour of the distillery should visit garrisonbros.com or follow @garrisonbros on Facebook, Twitter, and Instagram.
ABOUT BURLESON’S HONEY
Since 1907, Burleson’s Honey has been manufacturing the highest-quality honey from its facility in Waxahachie, Texas. For the first 40 years, the company operated as a honey beekeeping organization (producer) while also packing honey for local distribution. With company growth came increased opportunities to provide the highest-quality honey to more consumers. Today Burleson’s purchases raw honey from worldwide sources. Before we ever bring product into our facility we grade it for color, flavor and moisture to ensure that it meets our high standards. With more than 347 floral varieties, honey is a complex tasting product. To ensure that every blend of honey meets consumer needs, we thoroughly test it. Burleson’s is proud of our tradition of providing honey that meets the high standards our customers have come to rely on. Today we offer our Clover Blended product, which is found in our distinctive “Blue Label,” as well as a Natural honey, which is darker and more robust in flavor. Both products contain only the finest U.S. Grade A honey. Burleson’s abides by all Food and Drug Administration labeling requirements. profile 2We encourage you to explore our website. Burleson’s can be found in retail grocery stores throughout the central, southwest and southeast United States.
For additional information on Burleson’s 4th generation, the original Texas honey, please visit burlesons-honey.com or follow them on Facebook, Twitter and Instagram.
MEDIA CONTACT
Bryan Gonzales
512-797-8579
bryan@giantnoise.com
