Charlie Garrison knew he would be a part of the family business since it was nothing more than a crazy idea in his brother’s head. Initially Charlie worked double-duty, peddling their bourbon between his day jobs. In 2013 he jumped in full time to help expand Garrison Brothers across the nation.

Charlie spent the first 20 years of his career in the wireless communications industry. As his career grew, his love for entrepreneurialism developed and he found himself working for smaller companies in bigger roles. Before joining Garrison Brothers full time, Charlie was running the sales and marketing for a wireless carrier with networks across the country. He also owned and operated a restaurant with his family for over a decade in Cave Creek, Arizona.

Over the last five years, Charlie has led the charge building relationships with national accounts and actively plays a strategic role in the company’s business development. He also travels the country hosting events and telling the stories that led to building the best bourbon brand in the world.

Charlie has been married to his wife Julie for over 30 years. They have two adult children, a couple of horses, and some dogs.

He enjoys his Garrison Brothers any way people choose to serve it.